Fashion influencers, especially in the eCommerce industry on social media, are trending for a few years now. Now, Nike does not need fashion stylists, rather an influencer (the most related word). But, see how the brand takes an advantage through influencer marketing-

But, why? What is the need for fashion eCommerce brands to look for influencers and/or fashion stylists?

The following could be a few reasons that I have discussed here in detail:

1. Increasing competition

OH! When talking about the competition in the eCommerce industry, then it is huge. And, the more is in the fashion segment. Almost every year we see there are more and more fashion brands coming up with an eCommerce business.

In fact, you won’t believe that even the fashion stylists and influencers are coming up with their own brand and products. So, the competition is increasing to a great extent and it affects the conversions, sales, and hence, the overall business.

2. Increasing influence of fashion stylists

Well, there are almost thousands to lakhs of fashion influencers available in the market who inspire people for fashion related tips, tricks, products, and much more.

Hence, the fashion eCommerce brands need to look for fashion stylists because more and more people get inspired by their fashionable looks.

3. Increasing fashion influence through Instagram

Almost all of the fashion influencers are becoming popular through one medium- Instagram.

I believe every Instagram women user follows at least 1 fashion stylists and/or influencer on Instagram. And, those influencers do influence the purchasing decisions made by those women.

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Ramesh Patel

on 12/28/18, 10:04 AM